I was at the launch of the London HIV Prevention Programme‘s (LHPP) winter campaign launch.
You will start to see messages across London and in specialist publications and venues there will also be tailored messaging to target groups at risk of HIV as we enter the busy Christmas period. The messages are quite tongue in cheek and it’s great to see the campaign take off at a time when demand for services is expected to rise.
We have also been busy locally. Last week was HIV Testing Week. Terrence Higgins Trust, Central North West London NHS Foundation Trust, and Evolve Addaction (the integrated service for substance misuse and sexual health for young people) worked with the Council to:
· Increase testing among key population by raising awareness of HIV
· Increase the acceptability of HIV testing among key populations
· Develop and promote care pathways into local testing services.
Terrence Higgins Trust has created a national high profile media campaign It Starts with Me, and in Brent this involved a range of outreach activities in local libraries, churches, colleges, youth and community venues in Harlesden, Willesden, Kilburn and Kingsbury.