Shoppers in Brent will be able to park for free on the weekends leading up to Christmas in 11 car parks across Brent, the council has confirmed.
Starting this ‘Small Business Saturday,’ December 5, car parks on Elm Road, Kingsbury Road, Lonsdale Avenue, Neasden Town Centre, St Johns Road, Preston Road, Salusbury Road, and Wendover Road will be open to motorists to park for free on the weekends of the 12-13 and 19-20 December.
Car parks at Barham Park, Northwick Park and Disraeli Road are also included in the scheme, which is intended to make it easier for residents to support local businesses and shop locally in the build up to Christmas.
Cllr Eleanor Southwood, Brent Council’s Cabinet Member responsible for parking, said:
“Small businesses are the life blood of the local economy, providing jobs and services and adding to the unique diversity of Brent, so we are keen to support our local businesses in whatever way we can.
“I hope that providing free parking across eleven sites in the borough at one of the busiest times of the year for businesses will help those who do shop locally to stay loyal, and for those who tend to drive out of the borough to shop, to encourage them to see what local high streets in the borough have to offer.”
Signs will be put up in participating car parks this week promoting the scheme and pay and display machines in those car parks will be covered on the Friday evening before each weekend, to prevent shoppers from accidentally paying for their parking.