Much has been made of the fact that over the decades Quality Street tins have been getting smaller.
Here’s the alternative view.
Our Slash Sugar campaign has been raising awareness about the amount of sugar in the nation’s favourite treats. The rate of Type 2 diabetes in Brent is soaring and the knock on health impacts are devastating.
In Brent, survey results suggest that 54% of adults are either overweight or obese. Around 23% of England’s adult population are obese.
Type 2 diabetes rates in Brent are particularly high compared to other parts of the UK. The average recorded level of diagnosed diabetes on GP registers in England was 6% in 2012/13. Over the same period 7.8% of people on GP lists in Brent were recorded as having diabetes (23,030 people).
The prevalence of diabetes in Brent is projected to rise. By 2030, it is estimated that nearly 15% of people aged 16 and over in Brent will have diabetes compared to the predicted England average of about 9% – hence the need to have such campaigns to influence people to change their eating habits.
In addition, the impact on childrens oral health and childhood obesity is also of great concern. Brent ranks among the poorest authorities in the country in oral health for children under five. In 2011/12, 45.9% of five-year-olds showed signs of dental decay, which is worse than the England average. Childhood obesity is the single biggest predictor of adulthood obesity and can increase the risk factors for many clinical conditions throughout a person’s whole life cycle.
Christmas is a difficult time to sell this message but I suppose that at a time when supermarket aisles will be filled with Quality Street-like products, maybe it is isn’t such a bad thing that the portions are now smaller!